Our advertising is effective in penetrating the outdoor recreation market in South Australia, particularly amongst bushwalkers.
The Trailwalker is the magazine of the Friends of the Heysen Trail. The 32 page full colour magazine has a minimum print run of 1,800, three times per year. It’s distributed to the Friends members (around 1,600), landholders, and to most Adelaide outdoor retail outlets (distributed as free copies). In addition, multiple copies are supplied to regional tourist information offices, many libraries, some caravan parks and other outlets along the Heysen Trail route.. Many people also access the PDF file version available at heysentrail.asn.au/trailwalker/
Distributed as a free publication, the Trailwalker is effective in penetrating the outdoor recreation market in South Australia – particularly amongst the walking/hiking community.
Note that the Trailwalker advertising also supports the development and promotion of the Heysen Trail,